Established the user experience and web development department to streamline client services to in-house providers rather than outsourcing for client needs.
Created and managed and professional development schedules, oversaw a department of engineers, and cross managed teams for digital projects.
Initiated and executed departmental strategic plan, support and direction to improve organizational efficiency and impact.
Coordinated with directors to develop long-term strategies for clients to improve user experience, track and increase conversion rates, and comply with accessibility and privacy regulations.
Established data-driven, objective-based project management process for ease of client onboarding and allocation of human capital resources that streamlined the process of timeline creation, budget, and identified potential blockers to project success.
Provided subject matter expertise, feature scoping, and client-based communication for third party software vendors.
Trained staff on accessibility standards, basic HTML and CSS concepts, and A/B testing in order to deliver user-focused and objective-based web products.
Conducted research and testing on e-commerce websites to ensure clients’ goals and objectives were met with bayesian analysis of conversion rates.
Organized a quality assurance procedure for site launches that accurately detailed issues for engineers while providing two-way communication channels between clients and internal staff.
Planned and developed Jekyll and Wordpress sites along with integrated e-commerce, CMS, and CRM solutions.
Trained engineers on a Google Tag Manager catch-all tracking solution I developed for advertising channels and adapted it to various platforms.
Creation of change management plans for internal agency staff to ensure comprehensive understanding of agency objectives and adoption of policies and procedures.