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About me

Headshot of Ed Cupaioli

I am a one-person web department with 9 years experience embedded with marketing, digital, and communications teams. From enterprise websites to landing pages, I have coded and optimized them all with a user-first approach driven by data. Typically the roles of developer, UX specialist, and product manager are separate, but you get all three with me. Ideal projects and roles for me will focus on A/B testing, conversion rate and web performance optimization, and product management.

My Experience

May 2021 - Present
Product Manager
Ed Cupaioli LLC | May 2021 - Present
Established the user experience and web development department to streamline client services to in-house providers rather than outsourcing for client needs.
Created and managed and professional development schedules, oversaw a department of engineers, and cross managed teams for digital projects.
Initiated and executed departmental strategic plan, support and direction to improve organizational efficiency and impact.
Coordinated with directors to develop long-term strategies for clients to improve user experience, track and increase conversion rates, and comply with accessibility and privacy regulations.
Established data-driven, objective-based project management process for ease of client onboarding and allocation of human capital resources that streamlined the process of timeline creation, budget, and identified potential blockers to project success.
Provided subject matter expertise, feature scoping, and client-based communication for third party software vendors.
Trained staff on accessibility standards, basic HTML and CSS concepts, and A/B testing in order to deliver user-focused and objective-based web products.
Conducted research and testing on e-commerce websites to ensure clients’ goals and objectives were met with bayesian analysis of conversion rates.
Organized a quality assurance procedure for site launches that accurately detailed issues for engineers while providing two-way communication channels between clients and internal staff.
Planned and developed Jekyll and Wordpress sites along with integrated e-commerce, CMS, and CRM solutions.
Trained engineers on a Google Tag Manager catch-all tracking solution I developed for advertising channels and adapted it to various platforms.
Creation of change management plans for internal agency staff to ensure comprehensive understanding of agency objectives and adoption of policies and procedures.
July 2020 - May 2021
Director of Experience
eStreet | July 2020 - May 2021
Developed and executed departmental strategic plan, support and direction to improve organizational efficiency and impact.
Management and evaluation of the web and UX department and related activity for a marketing and political consulting agency.
Oversaw project scoping, researched trends, provided competitive insights and conducted stakeholder and user analysis.
Trained staff on accessibility standards, basic HTML and CSS concepts, and A/B testing in order to deliver high quality web projects.
Developed Jekyll and Wordpress sites and integrated e-commerce and CRM solutions that were tracked with an all-in-one Google Tag Manager solution.
Conducted research and testing to ensure clients’ goals and objectives were met with bayesian analysis of website metrics.
Creation of change management plans for internal agency staff to ensure comprehensive understanding of agency objectives and adoption of policies and procedures.
February 2018 - July 2020
Web Developer
Arcadia | February 2018 - July 2020
Created leading industry standards for A/B testing based on qualitative and quantitative research and bayesian statistics in order to achieve user acquisition KPIs as part of the marketing team.
Ensured scientific viability, integrity of experimentation, baseline requirements, and report template that efficiently managed simultaneous tests on multiple-platforms and reported findings to cross-department stakeholders.
Created user-friendly analysis reports which provided experiment conditions, data controls and variables, bayesian analysis of results, and clear next steps for further conversion rate optimization.
Managed and reliably translated flow of information with communications, software engineers, designers, data engineers, and marketing into agile methodology for the creation of front end applications on an enterprise scale website.
Acted as the technical representative of the marketing team for large-scale, multidisciplinary initiatives for the organization and external software vendors.
Ensured organizational branding was standardized and implemented across all properties of an enterprise website, blog, and support center for multiple brand redesigns.
Developed a conversion tracking solution with Google Tag Manager for simple integration of third-party tracking services on digital, print, and television campaigns and ensured accuracy in cross-platform acquisition channels.
Developed and maintained the enterprise Jekyll website and blog and Zendesk support center.
December 2015 - February 2018
Frontend Developer
Democratic National Committee | December 2015 - February 2018
Served as the frontend representative of the engineering team for digital and communications teams through translating Democratic Party initiatives and objectives into frontend applications and communicating needs to backend and data engineers.
Implemented and participated in an agile methodology for the quick development and quality assurance of rapid response microsites and Javascript-based applications.
Developed a reusable website template for rapid response microsites, complete with a CMS and compliant with accessibility, campaign finance laws, and legacy browsers
December 2014 – December 2015
Web Developer
Self-Employed | December 2014 – December 2015
Improved the CMS and reorganized content for the DCPCSB website for improved user experience of content editors and users.
Created an elementary science curriculum to use in conjunction with i-Tree software and designed and developed the website for the project.
Designed and developed Wordpress and Drupal websites that allowed clients to manage all their content with written documentation and in-person training.
March 2013 – November 2014
Web Communications Specialist
OSSE DC | March 2013 – November 2014
Led and implemented the reorganization of an enterprise Drupal site, which resulted in decreased bounce rates and increased organic search traffic.
Developed and trained staff on no-cost, easy-to-use solutions for public facing programs needing event management, assessments/surveys, public commenting, and mapping.
Managed and created content for agency social media properties and developed the weekly newsletter.

Relevant Skills

Code

HTML
9 years
CSS
9 years
SASS/SCSS
9 years
Javascript
8 years
jQuery
8 years

Platforms

Wordpress
8 years
Drupal
3 years
Jekyll
5 years
Shopify
3 years
Zendesk
2 years

Data

Google Analytics
9 years
Google Tag Manager
5 years
Bayesian Statistics
4 years

UX

Conversion Rate Optimization
4 years
A/B Testing
4 years
Accessibility Compliance
9 years
Google Optimize
4 years
Figma
4 years
Adobe XD
2 years

Leadership

Project Management
9 years
Product Management
9 years
Engineering Lead
2 years
Content Management
9 years
Enterprise Website Management
9 years

For Recruiters

I’ve listed all the info that you will need in order to represent me for a job. I’m aware recruiters and HR professionals love nothing more than a PDF copy of a resumé when all the same details have been listed previously so I added a download button below for your convenience.

Full Name
Edward A Cupaioli
Hourly Rate
$75 for W2, $100 for 1099
Desired Salary
$120,000
Date of Birth (MM/DD)
09/21
US Work Authorization
Natural born US citizen
Location/Timezone
Sacramento, CA/Pacific
Availability
September 2022
Education/Year
Bachelor of Arts - Political Science/2009