Established the user experience and web development department to provide technical direction for product development, design, management, and maintenance.
Worked collaboratively with clients, account managers, designers, content editors, engineers, and third-party vendors to create accessible, user-friendly frontend and web solutions for e-commerce, political campaign, and marketing projects.
Established an objective-based project management process for ease of client onboarding and allocation of human capital resources that streamlined the process of timeline creation, budget, and identified potential blockers to project success.
Created, managed, and implemented A/B testing focused on e-commerce user journeys and implemented tracking and analyzed data with Google Tag Manager, Facebook Business Manager, Google Ads, and Google Analytics.
Coordinated with directors to develop long-term strategies for clients to improve user experience, track and increase conversion rates, and comply with accessibility, privacy, and beverage industry regulations.
Provided subject matter expertise, feature scoping, and client-based communication for third party software vendors.
Trained staff on accessibility standards, basic HTML and CSS concepts, and A/B testing in order to deliver user-focused and objective-based web products.
Organized a quality assurance procedure for site launches that accurately detailed issues for engineers while providing two-way communication channels between clients and internal staff.
Developed Jekyll and Wordpress sites and integrated e-commerce, CMS, and CRM solutions.