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About me

Headshot of Ed Cupaioli

Product Manager with digital transformation experience in design, development, and optimization. Skilled in project management, consulting, stakeholder engagement, and cross-functional collaboration. Proficient in A/B testing, data analysis, and user engagement strategies.

My Experience

May 2021 - Present
Web Consultant
Ed Cupaioli LLC | May 2021 - Present
Gathered product requirements from clients, created roadmaps, planned projects according to budgets, and refined and assigned tasks to designers and developers.
Evaluated feature needs and pain points analysis for content management and user experience.
Established and ran daily standups, wrote technical documentation for engineers and clients, and designed and implemented solutions for IAM, CMS, and CRM.
July 2020 - May 2021
Product Manager
eStreet | July 2020 - May 2021
Established SDLC processes for digital projects and products in order to streamline product launches and proactively prevent bugs.
Oversaw the discovery and design process, vetted vendors, managed engineers, and ensured delivery was high-quality and WCAG compliant.
Managed A/B tests and implemented analytics solutions for eCommerce clients.
Gathered requirements, wrote documentation, and project managed the integration of tax compliance software.
February 2018 - July 2020
Product Manager
Arcadia | February 2018 - July 2020
Established agile methodology in order to manage and continuously improve three distinct products for Arcadia: website, blog, and support center.
Analyzed website data, user interviews, and screen recordings to improve conversion rates in accordance with user growth KPIs.
Created a reporting template, collaborated with the data team to determine a Bayesian method to evaluate experiments, and created a cross-platform tracking solution with GTM.
Worked closely with marketing, product, and data teams to design and implement frontend tools for user engagement and closing gaps in user flows.
December 2015 - February 2018
Frontend Developer
Democratic National Committee | December 2015 - February 2018
Led the development of the official Democratic Party website and microsites.
Translated designs into responsive websites, developed frontend tools, and created rapid-response templates.
Supported volunteer, officer election, and voter activities with CMS and CRM solutions.
December 2014 – December 2015
Web Developer
Consultant | December 2014 – December 2015
Designed and developed Wordpress and Drupal websites for clients in education, non-profit, and political sectors.
Gathered product requirements, analyzed data, and worked closely with stakeholders in order to optimize content management and user experience for an enterprise website.
Led training sessions on content management, SEO, and user experience for non-technical audiences.
March 2013 – November 2014
Web Communications Specialist
OSSE DC | March 2013 – November 2014
Managed the agency's Drupal website, social media, blog, and SharePoint site.
Reorganized the website's content, resulting in a significant drop in bounce rates and an increase in search engine referral traffic.
Developed responsive email templates for stakeholder newsletters and public outreach.
Implemented Eventbrite and Google Forms solutions for agency programs and public engagement.
Established an editorial process for timely and organized website updates.

Relevant Skills


11 years
11 years
11 years
10 years
10 years
2 years


5 years
3 years
7 years
2 years
3 years
2 years
1 year


Google Analytics
11 years
Google Tag Manager
7 years
Bayesian Statistics
6 years


Conversion Rate Optimization
6 years
A/B Testing
6 years
Accessibility Compliance
11 years
Google Optimize
6 years
6 years
Adobe XD
4 years


Project Management
11 years
Product Management
11 years
Engineering Lead
4 years
Content Management
11 years
Enterprise Website Management
11 years

For Recruiters

I’ve listed all the info that you will need in order to represent me for a job. If you need any more information, please email me at [email protected].

Full NameEdward A Cupaioli
Hourly Rate$75 for W2, $100 for C2C
Minimum Desired Salary$120,000
Date of Birth (MM/DD)09/21
US Work AuthorizationNatural born US citizen
Location/TimezoneSacramento, CA/Pacific
AvailabilityApril 2024
Education/YearBachelor of Arts/2009