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About me

Headshot of Ed Cupaioli

I am a one-person web department with 8 years experience embedded with marketing, digital, and communications teams. From enterprise websites to landing pages, I have coded and optimized them all with a user-first approach driven by data. Typically the roles of developer, UX specialist, and product manager are separate, but you get all three with me. Ideal projects and roles for me will focus on A/B testing, conversion rate and web performance optimization, and product management.

My Experience

May 2021 - Present
Web Developer and UX Consultant
Ed Cupaioli LLC | May 2021 - Present
Designed and developed a Jekyll website for a recreation sports league that improved the experience for league admins, on-field referees, and players.
Created goal tracking solutions for a Wordpress website with Google Tag Manager.
July 2020 - May 2021
Director of Experience
eStreet | July 2020 - May 2021
Led the web development and UX department for a marketing and political consulting agency.
Established and implemented a user-first web development process from discovery to launch resulting in significantly faster time to launch.
Developed Jekyll and Wordpress sites and integrated e-commerce and CRM solutions that were tracked with an all-in-one Google Tag Manager solution.
February 2018 - July 2020
Web Developer
Arcadia | February 2018 - July 2020
Established an experiment pipeline and report template that efficiently managed simultaneous tests on multiple-platforms and reported findings to stakeholders.
Performed qualitative and quantitative research on landing pages with Google Optimize, Google Analytics, and User Interviews that resulted in significant increases to conversions each quarter.
Developed a conversion tracking solution with Google Tag Manager that allowed pixels to be easily added without touching the code of the website or dashboard.
Managed the CMS and developed features for the enterprise Jekyll website and blog along with the Zendesk support center.
December 2015 - February 2018
Frontend Developer
Democratic National Committee | December 2015 - February 2018
Managed users and developed features and pages for an enterprise Expression Engine website.
Developed rapid response fundraising websites with Jekyll and developed frontend tools for voting, direct action, and political participation.
Optimized websites and tools for load speed, conversion rates, accessibility, and legacy browsers.
December 2014 – December 2015
Web Developer
Self-Employed | December 2014 – December 2015
Improved the CMS and reconfigured pages for the DCPCSB website for simpler document management and access. Integrated Highcharts into existing, editable content.
Created an elementary science curriculum to use in conjunction with i-Tree software and designed and developed the website to host it.
Designed and developed Wordpress and Drupal websites that allowed clients to manage all their content.
March 2013 – November 2014
Web Communications Specialist
OSSE DC | March 2013 – November 2014
Led and implemented the reorganization of an enterprise Drupal site, which resulted in decreased bounce rates and increased organic search traffic.
Developed and trained staff on no-cost, easy-to-use solutions for public facing programs needing event management, assessments/surveys, public commenting, and mapping.
Managed and curated content for agency social media properties and developed the weekly newsletter.

Relevant Skills


9 years
9 years
9 years
8 years
8 years


8 years
3 years
5 years
7 years
7 years


Google Analytics
9 years
Google Tag Manager
5 years
Bayesian Statistics
4 years
Quantitative Analysis
9 years
Qualitative Analysis
9 years


Conversion Rate Optimization
4 years
A/B Testing
4 years
Accessibility Compliance
9 years
Google Optimize
4 years
4 years
Adobe XD
2 years


Project Management
9 years
Product Management
9 years
Engineering Lead
2 years
Content Management
9 years
Enterprise Website Management
9 years

For Recruiters

I’ve listed all the info that you will need in order to represent me for a job. I’m aware recruiters and HR professionals love nothing more than a copy of a resumé when all the same details have been listed previously so I added a download button below for your convenience.

Full Name
Edward A Cupaioli
Hourly Rate
$75 for W2, $100 for 1099
Desired Salary
Date of Birth (MM/DD)
US Work Authorization
Natural born US citizen
Sacramento, CA/Pacific
Bachelor of Arts - Political Science/2009