Your website is your product:
make it work for you
What I can do for you
It should be obvious what users should do when they see your website within 1 second. If it’s not, let’s fix that. I’ll help you make your calls to action obvious in order to convert users into customers.
Ever wonder if adding a new feature or just changing the text on a button will improve your conversions? I do all the time, that’s why I love running experiments. With my services you get to test your assumptions with scientific certainty.
Most websites I work on have Google Analytics installed but very few site owners know what it all means. Let me make sense of all the numbers and help you track interactions on your site as they relate to your organization goals.
Is your site slow? Can you load it on mobile? Just making your website load fast and usable on mobile can improve your conversions without changing a single line of copy or adding any features.
Is your meta configured? Do you have Search Console integrated into Analytics? Are you headings in proper descending order? Do even know what I’m talking about? I’ve been developing websites for a long time so I know every single item your website needs to be visible to search engines before we get into using query data to boost your page rankings.
Having a secure and accessible site can positively impact your SEO as well as your conversions so let’s take a look under the hood to make sure everything is compliant. Adding a SSL certificate for free and adjusting color contrasts are just a few of the quick tricks up my sleeve to ensure your website is safe and usable by everyone.
How it works
Setting goals for your website
What are the goals of your organization? How can your website help you achieve those goals? Let’s answer those questions and set up tracking for the desired user behavior on your site.
Identifying users and their stories
Who is coming to website and what are they doing? Let’s align those users and their actions with your goals and create a great experience that will keep them engaged and returning.
Road mapping
Now that we have an idea of where we want the website to be, let’s talk about how we’re going to get there.
Sprint planning
With the big picture established, now I can create a litany of tasks to complete and a timeline from which to complete them. You’ll have access to my project board so everything is transparent, organized, and accountable.
Here's what you get
Let’s make your website better with my years of experience and your institutional knowledge of your organization.